Jay West leads WellSpun’s tech, online and DTC capabilities. He is available to advise on digital consumer outreach and strategy, but he can also help implement those strategies through B2B communication and billing, shipping and compliance logistics.

Jay is the “unicorn” of sorts that understand your products for what makes them special, but also understands how to communicate and sell to some of the most discerning and underserved consumer bases. He comes to WellSpun from a career in software, data and privacy, and also in alcohol retail sales and logistics. Finally, Jay serves the internet’s most passionate wine and spirits communities as moderator, making him one of the industries most prized community liaisons between brands and consumers. Jay and Will work together to connect the real history and romance of products with a modern sales and communication strategy.